about CHARLIE

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Hi, I’m Charlie, born and raised in Rotherham, South Yorkshire. I'm a blogger by passion, beauty therapist and skincare speciliast by qualification, a product developer by trade (for a while), and now the founder and beating heart of FindingThirty
 

To put it plainly, my life hasn’t been glitter and gloss. I grew up flitting between two houses, learning early on how to carry trauma in one hand and mascara in the other. Through a childhood that was as chaotic as it was character building, I clung to three things: music, art, and books - the holy trinity that taught me escape, expression, and style. And eventually, somewhere between eyeliner wings and spirals, I found makeup.
 

My first spark came at age 11 when I saw Toyah’s Brave New World album cover, the image etched itself into my brain like an unofficial tattoo.

For the first time, I saw makeup not as something you put on, but something you create. That was it for me, a love affair with colour, skin, shape and self that never really left - Thanks Toyah!
 

After getting my qualifications in beauty therapy, and business, and topping them up with extra skincare and beauty diplomas (because I like a certificate almost as much as I like a good brow pencil), I did what we’re all told to do: got a ‘real job’.

Seven years in product development taught me how to build a product from scratch, and also how soul destroying it is to pour yourself into someone else’s dream.

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Then came Charlie Betty Beauty

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I launched my first mobile beauty business in 2018, but it was lockdown in 2020 that truly changed everything.

I started a Facebook group as a lifeline, a digital sanctuary for real conversations. It grew into a community, and from that community came confidence, the kind I’d been faking for years.

The Earth Palette was born in the middle of that storm, six months of obsessive testing, designing, tweaking, and finally, selling internationally. (Yes, we’ve landed in Italy. Not bad for a product that started in a stockroom in Swinton.)
 

But here’s the truth, the business is more than beauty.

It’s about representation, vulnerability, and resilience. I talk openly about my mental health, because it’s part of me.

Diagnosed with Borderline Personality Disorder in 2014, I’m still navigating therapy, still learning, still unlearning, and still reminding myself that struggle doesn’t equal shame. I try to build every venture I find myself in around that same ethos, honesty first, beauty second.

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This blog is where I share everything that doesn’t fit on the back of a palette, thoughts, routines, breakdowns (emotional and step by step), realness, recommendations, and reminders that you’re not alone in this.

Sometimes it's glossy, sometimes it's gritty. Often it's both.
 

So if you're here for pretty things, raw truths, and a Yorkshire accent behind every sentence, welcome.

 

I’m not here to sell you perfection. I'm here to show you how beautiful imperfection can be.